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About Us


New Media Art Advisory provides multi-faceted insights to promote collection building, stewardship, and market building in the digital art market. We are the vanguard for appraising and negotiations surrounding new media art. Focused on non-fungible tokens (NFTs), video art, VR, AR, installation art, and immersive experiences, NMAA works with new collectors and established art patrons to make informed decisions about their collections. NMAA has developed an exclusive methodology for appraising new media art that aligns with the highest standards of appraisal practices to help plan insurance, legal, estate, bank loans, and donation strategies.

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Tyler Rutledge

Tyler founded VRFolio in 2015 to provide collectors with resources to understand artwork from 1950-Present. He has a decade of experience working with new and established collectors and dealers.

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Claudia W. Hess

As a Senior Appraiser, Claudia brings over 40 years of experience as an art historian, curator, entrepreneur, educator, gallery owner, and art collector to her role as CEO of Hess Art Advisory. 

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