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The
Motherboard of
New Media Appraisals

About Us

NEW MEDIA DESERVES A NEW METHODOLOGY

New Media Art Advisory provides multi-faceted insights to promote collection building, stewardship, and market building in the digital art market. We are the vanguard for appraising and negotiations surrounding new media art. Focused on non-fungible tokens (NFTs), video art, VR, AR, installation art, and immersive experiences, NMAA works with new collectors and established art patrons to make informed decisions about their collections. NMAA has developed an exclusive methodology for appraising new media art that aligns with the highest standards of appraisal practices to help plan insurance, legal, estate, bank loans, and donation strategies.

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Tyler Rutledge

Tyler founded VRFolio in 2015 to provide collectors with resources to understand artwork from 1950-Present. He has a decade of experience working with new and established collectors and dealers.

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Claudia W. Hess

As a Senior Appraiser, Claudia brings over 40 years of experience as an art historian, curator, entrepreneur, educator, gallery owner, and art collector to her role as CEO of Hess Art Advisory. 

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Confidence

In a market driven by cultural influences (and influencers),
we stand out as a leader in valuing New Media art objects.

Given the explosive growth in the digital art market, many people have questions about the digital art space. Our expertise across the traditional fine art market as well as the emerging digital marketplace provides historical and market context for our clients’ collections. NMAA’s Qualified Appraisal Reports are informed by deep curatorial knowledge of new media art—from non-fungible tokens (NFTs), video art, virtual reality (VR), and augmented reality (AR) to installation and immersive art experiences.  We track academic and current market trends in the new media art space to provide confidence to our clients.

Security

Obtaining a Qualified Appraisal Report every three to five years can help shepherd a collection’s curatorial growth and support the collection’s artists.

Every art collector wants to feel secure in their investments while supporting artists they admire. Collections of digital art often exist beyond physical space, which makes monitoring new media collections all the more important. Documentation and value data are key to keeping collections of new media art secure. When questions related to insurance, estates, and bank loan collateralization arise, we work in tandem with collectors to appropriately consider the collection’s unique value attributes.

Impartial

An agile response in a market known for its fast-pace.

Our rigorous Appraisal reports combine photographic documentation, art descriptions and robust research with comparable data-points, and clear value analysis to produce qualified IRS and USPAP conforming Appraisal Reports. With a clear, up-front fee structure and user-designated reporting, our qualified Appraisal Reports clearly disclose how we arrived at our value and who is authorized to use the appraisal report.

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WHAT TO EXPECT

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types of value

Intake form

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why qualified
appraisals

 

Let’s Work Together

Get in touch so we can start working together.

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